Key Takeaways:

• Clean Your Dirty Face is Gorgeous Collective's first acquisition.
• The acquisition is the first step in the platform’s effort to build a portfolio of beauty service concepts.
• The platform plans to acquire four or five more complementary beauty service providers over the next five to six years.

Gorgeous Collective acquired fast facial chain Clean Your Dirty Face, the platform’s first acquisition since its launch.

WHO: Founded in 2015 by Shama Patel, Clean Your Dirty Face has built a loyal customer base and a strong franchise community through its successful deployment of affordable and effective 30-minute facials using a standardized 5-step protocol, complemented by a curated in-house, esthetician-formulated product line that delivers consistent client outcomes. Franchisees have been empowered to achieve success through the franchise model's recurring-revenue membership model, low operational complexity, support services, and multiple revenue streams. The chain has 40 locations open or in development across the United States and aims to expand to as many as 200.

Jason Olsen, founder of MPK Equity Partners–backed salon suite franchisor Image Studios, launched Gorgeous Collective as a multi-brand franchise platform focused on beauty, wellness, and personal care. Anchored by Image Studios, the platform partners with category-leading franchise concepts to deliver operating support, shared services, and growth capital while preserving each brand's identity and customer experience. Gorgeous Collective is headquartered in Salt Lake City, Utah. The platform plans to acquire four or five more complementary beauty service providers over the next five to six years,...